HOW TO BUILD AN EFFECTIVE COMMUNICATIONS STRATEGY

Define your mission statement Your mission is your company’s statement to the world. It’s how you present what you want to achieve to your audience, and you need to make them believe that it’s worth achieving. It’s an opportunity to

These days, if you own a business, chances are you’ll need a website to go with it. With over 80% of US consumers now choosing to make their purchases online, you need to have an online presence to ensure you’re

Generation Z, often known by the more colloquial terms ‘Gen-Z’ and ‘Zoomers’, is the term that refers to anyone who was born between 1997-2012, following on from the Millennial generation. Introduction: Who are Generation Z? Generation Z, often known by