SAAS VS. CLOUD-BASED SYSTEMS: WHAT’S THE DIFFERENCE?

While not all cloud-based services are SaaS-based, most SaaS services are “in the Cloud”.Sounds confusing? Don’t worry, here’s everything you need to know: SaaS For those uninitiated, the term SaaS refers to Software as a Service. Although SaaS has been

As winter continues to creep in, it’s not just the short days that can affect your business. Growing rates of Covid-19 mean that your business can be affected in a range of ways, from employee illness to lockdowns closing small

It’s no secret that the past two years have hit businesses hard. With Covid-19 causing multiple business closures, staff absences and remote working mandates, business owners have had to think on their feet to keep their businesses open, and importantly,

Over the past decade, the demand for businesses to offer their products online has grown significantly. With the dominance of larger companies such as Amazon, and market saturation flooding consumer spaces, competition for market share has increased, causing businesses to

Introduction: The Role of Marketing in Propelling Small Businesses Your small business may be engaging a pool of customers, but do you ever wonder how you could grow your outreach and extend your offer to a wider customer base?  Marketing

Introduction: Who are Mobile Apps for? Mobile apps can be used by anyone who has a smartphone. Mobile apps are becoming more and more popular as people spend more time on their smartphones. This means that there is a huge